GOAL

Produce a networking event for Vanir Entertainment for those interested in becoming involved in the Michigan Film Industry.

RESULT

Over 1,100 people attended the "Michigan Movie Networking Event" at the Crofoot Ballroom in Pontiac, MI on Saturday, April 4th, 2009, the first event of its kind in the area.

TACTICS

On the Rocks Detroit was an integral partner in creating, publicizing, securing vendors, and on-site management of this event. OTRD worked with Vanir Entertainment and The Crofoot Ballroom to create two phases of press releases - a call for vendors, and a call for attendees. Both received coverage in traditional print and online publications. OTRD also sucessfully sold vendor sponsorship packages to a variety of film industry-related companies, including talent agencies & independent film labels. OTRD was integral in the creation of a color-coded networking system, whereby attendees were given a name tag color coded for their area of industry (i.e. Blue for scriptwriters, Green for production, Yellow for services such as costume design). OTRD managed both sign-in and the networking process on the day of event, as well as making sure that press was on-site and receiving accurate information for event coverage.

RELATED PRESS

"Film event draws more than 1,000"  Oakland Press April 5, 2009