Advertising is paid media... PR is earned media. Publicists compel reporters, editors, and producers to bring a positive story about your event, product, business or brand to the public.
Relationships with the writers, editors and producers who can bring your brand, product, or event to life through print, online, TV and radio are essential. OTRD has spent a decade cultivating these essential connections in Metro Detroit.
A compelling press release is the key to sparking interest among journalists and news outlets!
OTRD will work with you to determine the most significant and unique positioning for your brand. We provide every client with a custom PR proposal, creatively crafted press releases, personal pitches to press, and thorough post-campaign recaps.
“Detroit Metro Times produces a bevy of events, ranging from trend-setting (Pig and Whiskey and Vodka Vodka), to unique (United We Brunch and Flavor), to prestigious (Best of Detroit)...and for the publicity on all of our shin-digs, On the Rocks consistently over-delivers on our PR and brand-boosting needs. Highly recommended.” Jim Cohen, Associate Publisher, Detroit Metro Times
"I've had the pleasure of working with On The Rocks Detroit on many occasions. Kathy has a unique pulse on both the business and creative communities and her niche is bringing them together to make great things happen. She is dependable, creative, and most importantly passionate about her work."
Frank D'Angelo, Program Manager - Corporate & Government Affairs at DTE Energy